The vision behind Persol began with its founder Giuseppe Ratti, an Italian photographer and optician who believed that eyewear should provide both exceptional visual clarity and timeless style. In 1917, Ratti established Persol in Turin, Italy, with the goal of creating sunglasses that could protect pilots and drivers from harsh sunlight while ensuring maximum comfort.
Giuseppe Ratti’s innovative thinking led to the development of high-quality protective sunglasses that quickly became popular among aviation professionals and motorists. His designs focused on durability, functionality, and elegant craftsmanship—principles that continue to define Persol eyewear today.
Under Ratti’s vision, Persol introduced several iconic design elements, including premium acetate frames and the famous Persol arrow symbol, which has become a recognizable mark of luxury eyewear craftsmanship.
Today, Persol remains one of the most respected luxury eyewear brands in the world. Customers searching for luxury eyewear in India, premium sunglasses, and branded optical frames can explore authentic Persol collections at GEM Opticians, where timeless Italian craftsmanship meets expert optical consultation.