The CEO of VAKAY Eyewear is Adam Jabeur, who is also one of the co-founders of the brand. He played a key role in transforming VAKAY from a small idea into a globally recognized premium eyewear brand.
Adam Jabeur is known for his entrepreneurial mindset and leadership in building VAKAY as one of the first premium handmade eyewear brands from Tunisia and Africa. His journey began in 2012, when he asked designer Soulaimen Ghorbel to create a pair of custom wooden sunglasses. That single prototype attracted attention from friends and fashion enthusiasts, eventually leading to the creation of the VAKAY brand.
As CEO, Adam Jabeur focuses on business development, brand strategy, global expansion, and innovation in eyewear production. He works closely with the design and engineering teams to ensure that every VAKAY frame reflects the brand’s philosophy of combining craftsmanship, sustainability, and modern fashion aesthetics. His leadership has helped VAKAY gain recognition in international fashion and eyewear markets.